Tata Motors has launched the new Harrier Adventure X in India at ₹18.99 lakh (ex-showroom), positioned between the Adventure and Adventure Plus trims.
Introduced alongside the Safari Adventure X, this variant offers premium features, bold styling, and capable performance, aiming to attract SUV buyers who value adventure, individuality, and modern design.
Tata Harrier Adventure X Positioning and Launch
Tata Motors has expanded the Harrier SUV lineup with the launch of the Adventure X variant, priced at ₹18.99 lakh (ex-showroom).
Introduced alongside the Safari Adventure X, this new trim sits between the existing Adventure and Adventure Plus variants, offering a balanced mix of features and value.
Features and Styling
The Harrier Adventure X comes packed with premium equipment, including a 10.25-inch touchscreen infotainment system, fully digital instrument cluster, panoramic sunroof, automatic climate control, and a powered driver seat with memory function.
It also gets wireless charging, a 360-degree camera, and a Level 2 ADAS suite for enhanced safety. A key highlight is the new green exterior paint complemented by Onyx Trail-themed interiors, giving it a rugged yet stylish appeal.
Powertrain
Under the hood, the Harrier Adventure X retains the trusted 2.0-litre Kryotec diesel engine, paired with both manual and automatic gearbox options, ensuring versatility for different driving preferences.
Official Statement
According to Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., the Harrier and Safari have always symbolized more than just transportation — representing status, adventure, and individuality.
The Adventure X persona brings modern design, intelligent capability, and premium features at a compelling price point, while reimagining the Harrier and Safari range to be more intuitive, streamlined, and value-rich in the high SUV segment.
Verdict
With its blend of premium features, bold design, and capable performance, the Tata Harrier Adventure X offers strong value in the competitive SUV space, appealing to buyers who seek both style and adventure.